FI Asia 2023 | A pleasure to introduce new kombucha solutions

Another big thank you to our partners at Mannanova, who came all the way from Canada to introduce their latest development: Manna-KX. This groundbreaking concentrated kombucha can be used in many different applications all the while preserving the authentic kombucha taste and benefits, down to it’s probiotic cultures and SCOBY. As a highlight of this year’s exhibition, Eduardo Fonseca Arraes and Thomas Durant took the stage of the beverage theatre and introduced their kombucha essence in detail while attendees were able to try the new beverages firsthand.

As Champion intends to expand into the Southeast Asian market we are very excited about the insights we gained from the exhibition and the conversations we had with attendees. Based on our market research and last year’s FI, we are aware that with rising disposable income in Asia, the demand for supplements accompanying a healthy lifestyle is growing. Among them is kombucha, which is experiencing increased public attention and demand. Due to a lack of large-scale authentic kombucha manufacturing, many people in the ASEAN region still refer to making the fermented tea at home. A chance that manufacturers from Indonesia, Malaysia and India have identified, and aim to tackle with innovative high-quality solutions based on Manna-K and boocharati®.

The interest doesn't stop at refreshing drinks, we also observed an increase in demand for rather unexpected kombucha-related products. Kombucha-infused ice cream and probiotic pet food featuring the fermented tea and probiotics are just a few of the many innovative creations that we can expect in the future. Champion is looking forward to supporting you in developing new products, supplying the necessary ingredients, and seeing you at FI Asia 2024.